Clone Marketing Tactic!
Marketing Tactic - Similar Packaging Some brand shine, few outclass average brands and very few become trendsetter brands. One such brand is ID brand which has carved a niche market from a very modest beginning. ID brand is know for its trail blazing success. I feel it's growth is grounded on the quality, freshness and innovation. For a long time, I'm a loyal customer of ID idly batter. I've been with this brand for a long time and I've seen how it's has changed the idli batter cover - from an ordinary one to distinct looking plastic cover. Recently this brand has forayed into other items like - Kerala Parotta, Wheat Parotta, etc. Along with it's growth, it has also attracted more competition. Sometime last week, I went out late in the evening to buy few things remaining in the shopping list. The last item was idly batter. I rushed to a near by shop and picked one and rushed into the waiting auto. When I reached home I realized that I picked a different brand